Your event is over. How can you share your event photographs in the right way?

You and your team spent months planning for a key event that had over 500 guests.

Everything was planned down to the tee, but now that the event is over, the work doesn’t stop there. It’s time to document the event.

We highly recommend getting coverage of the event in the form of photos or videos.

Once you have a great set of photographs, you can consider the following:

Share on social media: In today’s world, content is king, so it’s very easy to utilize the power of high-quality creative images from your event. You can recycle a lot of your content online in the future across your channels.

Use for print: Select a set of high-impact photographs that can be used in printed materials for your future marketing initiatives.

Create an online gallery: Creating a gallery on your website with a short text write-up can be a quick way of creating an instant impact on your event.

Use online tools: There are numerous online tools to help you showcase your photography. Adobe Express is a great tool to use, and you can see an example of this in use below this text.

Create a showreel: Having a showreel of selected photographs is an effective way to showcase a selection of high-quality photographs from your event. With the addition of a simple soundtrack, it can really help bring a set of photographs to life.

To create a showreel, select the photographs that really tell the story. Take a ‘less is more’ approach and remove photographs that have less impact. Select a soundtrack or a music clip, and then generate the showreel movie file. Check through the iterations to see if the photographs are in the right place and their relevance/impact, and then sign off. Upload the showreel to YouTube or Vimeo and share it across all your social media, websites, blogs, and email newsletter mailing list to create engagement.

Consider publishing the showreel on the same day at the end of your event to share with your guests/attendees and get the ‘Wow’ factor. A showreel of photographs is something that could be considered to add a little more spark and interactivity to your post-event promotion.

In addition to providing you with a set of high-quality, edited photographs, a showreel of photographs can help you promote your event in the right way.

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