You and your team spent months planning for a key event that had over 500 guests…
Everything was planned down to the tee, but now that the event is over, the work doesn’t stop there. It’s time to document the event.
When you have a great set of photographs, you can consider the following to showcase it:
- Share on social media: In today’s world, content is king, so it’s very easy to utilise the power of high-quality images from your event. Consider recycling some content online in the future across your social media channels and touchpoints.
- Use for print: Consider using the photographs in your printed materials. Think about any future marketing initiatives you may have.
- Create an online gallery: Creating a gallery on your website with a short text write-up can be a quick way of creating an instant impact on your event. Add some hashtags to increase reach.
- Use online tools: There are numerous online tools to help you showcase your photographs. Adobe Express is a handy tool to use.
- Create a showreel: Having a showreel of selected photographs is an effective way to showcase photographs. You may want to add a simple soundtrack and have the photos transition in time with the beat. It can really help bring imagery to life. To create a showreel, select the photographs that really tell the story. I’d suggest taking a ‘less is more’ approach. Remove the photographs that might have less impact. Select a soundtrack or a music clip, and then generate the showreel movie file. Once the showreel has been signed off, upload the showreel to YouTube or Vimeo and share it across all your social media, websites, and blogs. You could even include a link in your email newsletter to increase reach and engagement.
- Same-day edit. Consider publishing the showreel of the photographs on the same day. This is a great way to end your event and share key moments with guests and attendees. We’ve found this to become a great talking point post the event.
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